ABSORBA, A MATTER OF TRUST.

AT THE OUTSET, ABSORBA IS A DIAPER.

But not an ordinary one: absorbent, innovative, soft and made in 100% extensible jersey. It is very comfortable, practical, and it protects against all leaks: an authentic progress in 1949! From that moment on, Absorba looks after children, and it cares about babies and parents comfort, making their life easier. This invention consolidated the brands’ destiny, born in a Trojan hosiery industry (the Poron establishement, very well-known thanks to its skills and its know-how characteristics since 1816).

10 YEARS AFTER MAKING A MARK ON PEOPLE

Absorba, which had increased its number of products in the meantime (baby clothes, underwear, night clothes, bath clothes and childcare) won the “childcare Oscar” in 1959, thanks to its valuable expertise with baby clothes. The brand accompanied the growth of its young clients and it grew up by their side, by proposing a prêt-à- porter (ready to wear) and inspiring collections for kids, always warranting a high quality since 1965.

TODAY’S VALUES

Absorba values, the ones with which its identity grew up, are more newsworthy than ever. Deep in its AND, comfort and protection assure babies, from their first days of life, by giving them a very soft welcome in our world. But not only that, Absorba also accompanies children up to their self-independence, by teaching them virtues of childhood: truth and simplicity, happiness and complicity.